Evaluation Question 1-In what way does your media product use, develop or challenge forms and conventions of real media

When we started to create the music video we had to plan as much of the music video as possible, this was because we had to know what we was doing throughout the music video so it looked professional and it showed that we had planned the music video in different steps that would come together and make the music video look like a complete puzzle. The first thing we thought about was the storyline of the video, we chose to use a boyfriend, girlfriend story type where Tom was having problems with the break-up. In the opening scene of the music video we filmed Tom waking up on the morning of the day after the break-up, this shows him in different places around his bedroom but as a still image, then the shot before he rips up the picture we use a shot that was use in the music video Naive by The Kooks, on the left hand side is Tom on the end of the bed and on the right hand side is a member of the Kooks at the end of the bed. This is exactly how we wanted it to be filmed because it shows the hurt and depression of the character that Tom is playing.

           Tom                                                 Member of the kooks      

Another picture that we used from another famous artist was the close up on the guitar, this was used by Coldplay in viva la vida, we kept on watching that vital part in their music video and decided that we was going to use something similar to it so in our band we had charlie holding the guitar and there being a close up of the guitar to show the similarity. This shot was used in our music video throughout, during the band playing and the lead singer doing a solo to show the consistency of different shots, 

As you can see in the images, the top one is a member of Coldplay holding the guitar, and there is a close up of the guitar. This is very similar to our close up on the guitar as we thought that using that went well with the current piece of music that was playing at that specific time.

During our media video there is different types of shots where Tom is in front of a famour landmark and holding up a piece of cardboard with lyrics on, this idea was first spotted when we was in class watching the top 100 music videos nominated by channel 4. It was voted quite highly and we had the idea after viewing the video. this is to show the audience the lyics during the song and the effects of using the carboard to somehow show the emotion of the person.

This is from Bob Dlyan's Subterranean Homesick Blues, it is in black and white showing the lyrics of the song on a piece of white paper. Next to it is Tom in front of Tower Bridge Holding a piece of card with that part of the songs lyrics on.

Another big part that takes place in our music video is the OH ME OH MY take where we have four different panels, and four different pieces of paper with the lyrics of the main chorus on. These four pieces have "oh" "me" "oh""my" and the first attempt we get them mixed up so we can perform the passing through the screen technique. As you can see the panel is split up into four different parts of the screen, with four different colours. We didn't use that specific effect of the different background colours but we made sure that the card that was being shown in the different shot was a different colour. 

                                   

As you can see in the picture above our music video is at the bottom and Mc Fly's song Five Colours In Her hair, we see this video while searching through youtube looking for different ideas and techniques that we could sort of re create, so we thought to pass the words through the screen.

Our music video challenges forms and conventions of real media products because in our video the female has the dominant part of the relationship whereas in real media products the male normally dominates the relationship. We have done this because it is a type of way which it challenges real media products. 

An example of the is by Eamon-I don't want you back, this video shows the male dominance as he is breaking up with his girlfriend and claiming he don't want her back.

Evaluation Question 2- How effective is the combination of your main product and ancillary texts?

This slidshare is just to show the links that was made through the making of the Digipak and the magazine advert, i have roughly listed the major things that was used while we created the other ancillary texts.

This was the Focus Group asking questions whether the Main Product, The Magazine Advert and the Digipak linked together.

Evaluation 3- What have you learned from your Audience Feedback?

The first question that we asked was

What gender are you?

As you can see from the screenshot above, the survey was dominated by male answers , in total there was 9 males that answered the survey, there was a total of 6 female's that answered the survey, and two people where not sure of the gender.

The second question was

How old are you?

On this specific question we tried to find out the average age of people that filled in our survey and watched our music video, As you can see by the screenshot above 2 people between the ages of 9-15 answered our survey, 12 people between the ages of 16-21 answered our survey 3 people between the ages of 22-30 answered our survey but no-one from the ages of 30+ answered our survey. This showed us that people of our generation was the most popular type of people to answer the survey and watch our music video.

The third question was

Having watched our music video what would you give it out of 10? (10 being the best)

The fourth question is

What genre do you consider our music video?

As you can see by the Wordle that i created, comedy was the genre that people believed to vote for the most, 2nd was voted to a story type genre, romance was in 3rd, cartoon and emotional was joined in 4th and with no votes was the genre dance.

The fifth question was

How would you rate the lip syncing?

As you can see on our survey, the question of how would you rate our lip syncing ability. The best answer was very good which 7 people voted for, in second place was good, this got 9 votes, then average lip syncing was voted by 1 person and poor and very poor got no votes which was very good on our behalf.

The sixth question is

How would you rate our acting

The seventh question is

What elements of the music video would you say needs improving?

















As you can see the Wordle that i created above shows that the main thing that everyone believes that needs to be changed is the Mise en scene and more planning needs to be made, also up there is the lip syncing should improved.

The eighth question is

Do you think the locations are appropriate?

Through this survey we asked the question, do you think that the locations suit the music video. The most answered was Yes to say that the locations did suit the music video, one person said that the locations did not suit the music video, and three people thought that the locations suited the music video sometimes.

Evaluation 4-How did you use new media technologies in the construction and research, planning and evaluation stages?

I have created a Wordle to show the different types of Media    technologies that I have used through the process of creating my Media Music video

I have also created three presentations that show detailed information about the programmes that have been used by me in the Music Video process.
Software and internet based sites that i used through the process of the music video

More used Software and equipment through the music video process

Our own Equipment that was used

Magazine advert research-Students work

The Final Digipak

This is the Final creation of the Digipak that has been created for our Music Video 

In the first picture of the digipak it is a simple picture of a guitar that charlie is holding in the band scene, this was a piece of film that was taken and turned into an image

In the second picture of the digipak it is a picture of an ice cream that symbolises The 99's

In the third picture it is a photograph of the three  band members up against a brick wall

In the fourth picture is the OH ME OH MY pictures 

In the fifth picture is the names of the songs and the barcode

Th last picture is all little pictures of OH ME OH MY with the name of the band blown up in the middle.

Magazine advert research-Famous Artist

When I was creating this magazine advert we had to look at other bands that we where believed was the same type of music that we had created in our music video. We then had to look at the way that the magazine advert was created, what fonts were used and why, what colours were used and why. We also had to think about what type of information would be used and put on the magazine advert to make it look more presentable and more understandable. 

Some information such as websites that the song is available on, what ratings the music video has been given from other types of magazines and websites to show the audience whether the magazine is good enough to even have a look at it. Also on the magazine you need to make sure that colours that are being used go well together and don't hurt the human eye, Colours like a orange font on a blue background doesn't go and would look unpresentable.  Chase and status has made sure that the have kept the same type of font throughout the making of their own magazine advert, they have also put the colour of the font is only white and yellow, this is also the colour of the writing on the CD colour.