The purpose of the music video

The purpose of the music video is to promote the song to add more value to it, it also is made to raise awarness to the song as people may not have heard of it before and when they have viewed the video they like it in which they now like the song. Another reason in which they might create a music video is to create a story for the song which could create feelings and emotions.

Also when you create a music video, it is created for
. Advertisement
. Draws attention to the music/song
. Illustrates the song
. Appeals to a visula audience
. Expresses an individuals emotions
. Markets an image
. Promotes the artist/single/album
. Persuades you to download the song
. Persuades you to buy the CD or Album
. Raises the audience awarness or profile of the artist or group
. To make an artistic statement, E.G Talking Heads (Once in a lifetime)
. Product placement, E.G Christina Aguillera + Perfume (Not myself tonight)